Common Objections Business Owners Make Against Having a Website
We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.
OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”
This is the most common objection we hear from small business owners.
Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an SSM license—you’re going to get in big trouble later if you don’t fork over that initial investment.
Get a website—it doesn’t have to be fancy and expensive. PUBLISIZE YOUR VIRTUAL PRESENCE. Let people KNOW YOUR COMPANY exist & FIND YOUR ADVERTISEMENTS, PROMOTIONS & UPDATES via search engines. LET YOUR BUSINESS WEBSITE BE YOUR VIRTUAL SALES & MARKETING REPRESENTATIVE when & where your human resource can’t reach your existing & potential. THIS IS MODERN DAY BUDGETING!
OBJECTION #2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”
Even if you have more business than you can handle, you need a website, no ifs ands or buts. I recently read on website ownership that argued against this.
“Recently I went to a popular restaurant to try and promote the owners a website . The restaurant is in a nice strategic area. I went just before lunchtime on a weekday. I figured business would be slow and I could chat with the owner.
The owner allowed me to run through the basic benefits giving me her full attention — even taking a few notes. I figured I had a good chance of closing this deal. I finally said, ‘Do you think a website is something you’d be interested in hearing more about?’
This was her reply: ‘We opened this shop and people wanted coffee so we provided that. Then some asked for sandwiches, so we provided that. Later they wanted a few tables where they could sit and chat while they ate their sandwiches, so we got tables and chairs and began doing lunches. That led to dinners. Then we didn’t have enough room so we try to extend the area. Now we thought we might be able to close one day a week and get some time off. But we can’t. We’re too busy. We’ve never advertised and we’re tired. If a website is going to bring more people in here — no thanks!’”
OBJECTION #3: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”
Your customers aren’t “computer users”? What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.
Smartphone = computer user.