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许多小型企业认为把业务放上网很复杂与昂贵;大多数企业主仅会创建一个脸书(Facebook)账号。然而他们并不知道,消费者欲购物时,并不会在脸书上搜寻商品资料。当今的消费者期待他们可以在网上搜获各行各业,同时获得欲购买商品的资料。您是否知道,当邻近的顾客无法在网路上搜寻到您,您损失了多少成交机会吗?

It’s no longer online shopping versus offline shopping. Ditch the silo and work on ways to bring online and offline marketing together to give digital and brick-and-mortar customers seamless ways to shop and grow your business at the same time.

Online-to-offline commerce, or O2O, is a marketing strategy used to draw online customers into shops. With retail stores struggling all over the world (in the US alone thousands of shops have recently closed), O2O is emerging as one way to breathe new life into physical stores.

O2O industry growth

Amazon, Uber, Walmart – from the major players to little-known start-ups, brands are embracing online to offline as they start to recognize the real benefits this strategy can bring.

Online-to-offline marketing can take different forms:

  • Previously online-only brands are buying-up physical retailers – see Amazon’s $13.7 billion acquisition of organic food retailer Whole Foods.
  • Retailers are improving their activity to help online customers locate, place orders and buy from physical stores. That includes tools like store locator platforms, online booking systems and click-and-collect services.
  • Retailers are bringing online technology into their stores. Examples include virtual reality headsets which allow customers to experience products before they buy.

Online-to-offline marketing is not just a trend confined to major retail markets like the US – it’s also happening right across the world. More and more brands are bringing online and offline channels together to offer customers a flexible service – one that allows them to shop how and when they want. But as well as offering customer convenience, how does O2O benefit the brands themselves?

Benefits of an online and offline approach

It can help you grow

Financially, operating an online-only business is cheaper than combining a digital and physical presence. However, if you’re prepared to make the investment, going O2O can really help you grow. What’s more, as you become more established, the number of complementary opportunities to merge these two worlds will continue to rise.

You maximize your reach

By focusing your efforts solely on online or offline, you are missing out on a huge number of potential customers. Research shows that customers love to research online before buying in-store. Making sure these opportunities aren’t missed by offering online and offline assets can really broaden your reach and allow customers to shop in their preferred way, whether that’s online, offline or both.

It aids customer retention

Perhaps one thing customers look for above all else is familiarity. As creatures of habit, we love consistency, whether that’s using the same method of payment or going into stores at similar times. O2O helps improve customer retention because it gives them a familiar shopping experience every time, whether that’s using a click-and-collect service or receiving vouchers or rewards online.

It makes you mobile-first

Is the smartphone king? These days it probably is, particularly when it comes to shopping. In fact, it was back in 2014 that the number of people shopping on mobiles overtook desktop computers for the first time. By having a visible online presence, built for mobile and designed to convert digital customers into physical ones, you will be aiming yourself directly at the lucrative smartphone market.

Once distant strangers, the worlds of online and offline retail are now being brought together by this smart, forward-thinking marketing strategy to give customers a seamless shopping experience. Is it time for you went O2O?

Can you believe how the accessibility of Lifestyle information has changed in the past decade?Or Maybe During  Covid -19?

When you visit your eye doctor, your files are stored in a laptop instead of an overstuffed manila folder. Lab results are available online with your username and password. You now get a text or email to remind you of an upcoming appointment. Electronic records, patient portals and the ability to schedule and change appointments online have taken medicine into the virtual world.

When you visit your Salon , your past record all is inside Salon Apps , your favourite color , your last hair style , by when , picture show to you. Last treatment date. Again, you can make appointment online with peace of mind.

There are many specific advantages of improved technology in LifeStyle, but here are three distinct categorical benefits:

Better and More Accessible Treatment
Improved technology means more accessibility of treatment and personal choice. You can research professionals in your area and select your favour based on your specific criteria. Your ability to explore options makes lifestyle more driven and effective, and  professionals are held to even higher standards of excellence.

Improved Care and Efficiency
Customer care is more reliable when using onlin platform . professionals are now using hand-held computers to record real-time data and updating history. Having one central location to record vital signs and enter results is more efficient for both Seller and Customer.

Usable Data Helps Make Fast Decision
Data collection is much more efficient and accessible . Immediate result can happen much more rapidly with vast online resources that exist today .

Common Objections Business Owners Make Against Having a Website

We work with small businesses every day, and when it comes to not having a website, we’ve heard just about every excuse on the planet—and they’re all incredibly misguided. I’ve listed the most common objections below, and our typical responses.

OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”

This is the most common objection we hear from small business owners.

Look—your website is your number one marketing asset. Saying you don’t have the budget for it is like saying you don’t have the budget for an SSM license—you’re going to get in big trouble later if you don’t fork over that initial investment.

Get a website—it doesn’t have to be fancy and expensive. PUBLISIZE YOUR VIRTUAL PRESENCE. Let people KNOW YOUR COMPANY exist & FIND YOUR ADVERTISEMENTS, PROMOTIONS & UPDATES via search engines. LET YOUR BUSINESS WEBSITE BE YOUR VIRTUAL SALES & MARKETING REPRESENTATIVE when & where your human resource can’t reach your existing & potential. THIS IS MODERN DAY BUDGETING!

OBJECTION #2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”

Even if you have more business than you can handle, you need a website, no ifs ands or buts. I recently read on website ownership that argued against this.

 

“Recently I went to a popular restaurant to try and promote the owners a website . The restaurant is in a nice strategic area. I went just before lunchtime on a weekday. I figured business would be slow and I could chat with the owner.

The owner allowed me to run through the basic benefits giving me her full attention — even taking a few notes. I figured I had a good chance of closing this deal. I finally said, ‘Do you think a website is something you’d be interested in hearing more about?’

This was her reply: ‘We opened this shop and people wanted coffee so we provided that. Then some asked for sandwiches, so we provided that. Later they wanted a few tables where they could sit and chat while they ate their sandwiches, so we got tables and chairs and began doing lunches. That led to dinners. Then we didn’t have enough room so we try to extend the area. Now we thought we might be able to close one day a week and get some time off. But we can’t. We’re too busy. We’ve never advertised and we’re tired. If a website is going to bring more people in here — no thanks!’”

 

OBJECTION #3: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”

Your customers aren’t “computer users”?  What this business owner is forgetting is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.

Smartphone = computer user.